Social media is an ever shifting landscape, where clicks and likes are measured and reported, the following trends then acted on. However, there are few people outside of marketing and advertising that truly recognize the thinking which goes into promoting a brand or individual to a marketplace. So it’s remarkable that a skateboarding, 30 something artist could effortlessly navigate these peaks and troughs on his phone from his Gold Coast studio.

Joel Rea is an artist whose popularity has risen throughout the art world at meteoric pace. His large hyper-real works have featured in multiple international magazines, such as Huffington Post, Juxapoz and Bl!ss Magazine to name a few. Rea’s personal Instagram account has 260,000 followers, with single posts achieving 8,859 plus likes and hundreds of personal comments. This popularity allowed him to easily be discovered by the famous Jonathan LeVine (on Youtube) and offered his first New York gallery show, which consequently sold out.

Come and learn some of Joel Rea’s secret knowledge, lessons which have allowed him to increase frequency and subsequently his reach to a global audience.